This period had lasting effects on America. The post-war era brought cultural changes to the United States. People sought a reprieve from the noise, congestion, and pollution of the urban environment. Those who wanted to raise a family but still be near cultural institutions sought areas on the outskirts of cities to build their homes and realize their American dreams. The increased birth rate created a lack of housing in the country. The assembly line model of home and community construction perfected by the building firm Levitt & Sons became the model ofsuburban development in the United States. The Levittown model gave us the iconic image of winding streets lined with cookie cutter homes centered on a carpet of green grass (Jenkins, 1994). The prosperous lifestyle of suburban living was marketed to the American people as the new norm by popular culture which spurred the purchase of home goods (Hayden, 2003). The increased consumption of products to fill all the new homes in the suburbs created a consumer culture with its own unique lifestyle and aesthetic. American consumer culture then inspired the development of Pop Art.